Objective:
To understand the operational logic, user experience design and community culture of different gyms. And extract the methods that can be learned from the differences and characteristics of each gym.
The advantages and referenceable experiences of the top 10 gym brands in the UK:
| Brand | Brand positioning | Core advantage | Reference experience |
|---|---|---|---|
| PureGym | ·Affordable. ·The general public. | ·24-hour operation. ·no contract. ·low price. | ·Lower the entry threshold. ·Let beginners easy to try. |
| The Gym Group | ·Affordable. ·The general public. | ·It includes a large number of group classes. ·The number of equipment is large and complete. ·Many stores. | ·The free weight range is large. ·The equipment is abundant. |
| JD Gyms | ·Youthful strength training. | · Localized operation. ·There are many community activities. | ·Meet the social and fitness needs of young people. ·The equipment is heavy. |
| Anytime Fitness | ·Community-based gym. | · Localized operation. ·There are many community activities. | ·Create an atmosphere of a community of acquaintances. ·Reduce the sense of strangeness. |
| Snap Fitness | ·Community-based gym. | ·Open 24 hours. ·Small space. | ·A small space reduces the sense of oppression for beginners. ·Meet the time requirements of different people. |
| énergie Fitness | ·Community-based gym. ·Affordable. | · Localized operation. ·There are many community activities. | ·Emphasize a sense of belonging. ·Keep participating. |
| Virgin Active | ·Mid-to-high-end. | ·High-quality curriculum system. ·Swimming pool and recovery facilities. | ·Establish a sports and health support system. |
| David Lloyd Clubs | ·High-end Health Club. | ·Tennis ·Swimming ·SPA ·Office space | ·Turn fitness into a lifestyle. |
| Bannatyne Health Club | ·Follow the Health Club | ·SPA. ·Rich in leisure facilities. | ·Let sports become a relaxing experience. |
| Nuffield Health | ·Integration of medical care and health. | ·Fitness + physical therapy + health management. | ·Let sports become a relaxing experience. |